MY PLEDGE TO YOU

Kathryn Cole, Realtor

Realtors are a dime a dozen.

FACTS. The National Association of Realtors (NAR) says that everyone knows 12.5 Realtors (not sure how the half works, haha!). There are more agents in our field than ever. NAR also found that 75% of Realtors have never worked in a “normal” market (many started during COVID). Which is why you need to work with someone you KNOW, LIKE, and TRUST: someone who’s been in the business for a while, knows the nuances of negotiation, and who has built a great reputation among other local agents. You can read the NAR Code of Ethics here. Below is my pledge to you - my personal Code of Ethics

I WILL ALWAYS:

  • This is the most important part of my job. Money. Yep - it’s about money. Because I want you to have control over your financial situation. When we look at your budget, it’s not just about pruchase price. It’s about everything involved in buying a home. I want you to be able to afford the home you buy and actually be able to enjoy it without fear of financial ruin.

  • A real estate transaction is one of the most intricate exchanges a person or business can engage in. I will do my best to make sure you understand every aspect of the process. If you have a question, ,ask. No question is off limits.

  • The amount of people who get into real estate to make a quick buck is astounding. Unfortunately, that means that a lot of agents are under-trained and over confident. They prove their lack of professionalism in many ways. I work hard to make sure that everything in my practice of real estate lines up with the Code of Ethics, that I present myself in all situations as the trusted advisor, and that I become your lifelong Realtor that you feel confident referring friends and family to.

  • I build my business mostly on referrals. I don’t pay for online leads. I do a little advertising on billboards, in print, and other methods. But the bulk of my “advertising” is my efforts to stay in contact with my database and add value to everyone I come in contact with. The greatest compliment I could receive is the referral of friends and family.

  • My role as Realtor is a lot like that of a travel agent or tour guide. Throughout the journey, there will be many decisions to make, and I will present every option to you. I want you to be as informed as possible.

I WILL NEVER:

  • Nope. Not gonna do it. This is YOUR transaction. You make the decisions. My job is to control the process. If I do my job well, you should have every tool and piece of information to make an informed decision. It is not my job to decide for you. It’s my job to guide. I want my clients to feel empowered to make their own choices!

  • My hope is that purchasing a home is the best financial decision you’ll ever make. That can’t happen if I encourage you to buy something above your budget. You tell your lender how much you want your payment to be, they crunch the numbers, and then we shop in that price range. Shopping for homes over your budget is a recipe for a broken heart and wrecked checkbook. It does not set you up for success.

  • The housing market has been a roller coaster the last few years. Buyers have needed to “put all their cards on the table” to get the house they want. The challenge with that kind of thinking is that, if you overpay just to “get” the home, is that really the best choice for you financially?

    You might have extenuating circumstances and really NEED to buy. That is one thing. But just overpaying for the sake of winning a bidding war does not make good financial sense. I build my business on this mantra: Right house, right price, right terms, right time. Every time.

  • Pricing your home correctly to list on the market is the most important thing a listing agent can do. Listing at fair market value is the right strategy to get lots of people in the door, get good feedback, and, ultimately, get a great deal put together that closes on time.

    Pricing well above the fair market value to “see what you can get” because you can “always lower the price” is a really poor strategy for about a thousand reasons.

    For more information about my pricing strategy, download my seller guide here.

  • Discrimination of any kind in real estate is a major no-no. We all have natural biases because of how we were raised, the culture in which we grew up, etc. I work tirelessly to overcome those so I can provide top-notch, equitable service to all my clients.

    For more information about my anti-discrimination training, click here.

  • There are great Realtors everywhere. I’m one of them. I have dear friends who work with other Realtors. Their Realtor established an ongoing relationship with them before I got my license. I honor that. I seek to be that for my own clients - the trusted advisor that is chosen time and again over other agents.

    I know that not everyone is a fit for me, and I’m not a fit for everyone. If we work together, I’ll have your back. A friend of mine in a different industry said “No is fine. Yes is great. There’s no such thing as maybe.” Whether we work together or not, I respect your right to choose your own agent. Let’s visit to see if I would be a good fit.

If we have worked together & you see something that is missing from this list, send me a message so I can add it!