real estate
What Is Seller's Agency?
Seller's agency is a written agreement where a Realtor® represents the seller in a transaction. The listing agent owes fiduciary duties to the seller — honest advice, effective marketing, and negotiation aimed at the seller's goals — in exchange for a commission typically paid at closing.
Published March 11, 2024
Seller's agency refers to a brokerage relationship where a real estate agent represents the seller. The seller's agent owes a fiduciary duty to the seller: honest and objective advice, effective marketing, and negotiation on the seller's behalf.
The agent conducts a market analysis, develops a marketing plan, coordinates showings, and helps navigate offers, inspections, and closing paperwork. Kathryn Cole represents sellers across Springfield and the Ozarks with fresh marketing and steady communication.
FAQ
What Is Seller's Agency?: FAQ
- What does a seller's agent do?
- A seller's agent prices the home using MLS comparables, markets the listing, coordinates showings and feedback, negotiates offers, and manages deadlines through closing — always advocating for the seller's interests.